Boulouma Blog

Customer Acquisition Strategy - Acquisition channels Custom Acquisition Strategy is a strategy to acquire new users for your product. Identifying your ideal customers and customer acquisition goals is a great start to creating an effective strategy, but that’s only the beginning. You’ll want to think about which channels to use based on your research and what types of content do best there. A customer acquisition channel is any place your customers meet your brand for the first time — whether through social media, organic search, or a paid ad. Customer acquisition channels are how you bring in new customers. Choose your customer acquisition channels Some popular customer acquisition channels include: Instagram : Visually attractive posts and short videos. Facebook : Live video streaming, one-to-one messaging, advertising. YouTube : Longer, more informative, and more entertaining video content. SEO : Written, long-form content t

Cognitive biases and how to overcome them Once I shared this list of cognitive biases with my network and they told me that I should write a blog post about it, so here it is. What is more alluring than the number of how many they are, is that they are all hard to spot, and they are all hard to avoid. I will not go into details about each of them, but I will give you a few examples of how they can affect you. One that is very common is the confirmation bias, which is the tendency to search for, interpret, favor, and recall information in a way that confirms one's preconceptions. For example, if you are looking for a new job, you will tend to look for jobs that confirm your preconceptions, and you will tend to ignore the ones that do not. Another one is the availability heuristic , which is the tendency to base the probability of an event on how easily instances come to mind. For example, if you are looking for a new client, you will tend to look for clients that are easily availabl

How emotions keep us thinking in the past and prevent us from change This is an extract from the podcast of Tom Bilieu and Dr. Joe Dispenza about emotions, which resonated with me so much, and want to share it with you today. Many teachings were introduced in this talk and below are the most insightful learning about what emotions are really. Habit A habit is a redundant set of automatic unconscious thoughts behaviors and emotions that are acquired through repetition.  The habit is when you've done something so many times that your body now knows how to do it better than your mind.  So if you think about it people wake up in the morning they begin to think about their problems those problems are circuits of memories in the brain, and each one of those memories is connected to people and things at certain times and places, and if the brain is a record of the past the moment they start their day they're already thinking in the past.  Emotion Each one of those memories has an emo

Words are powerful The words you use define your reality. They are the building blocks of your thoughts, and your thoughts are the building blocks of your reality.  Here are some examples of how words can change your reality: If you say you are a failure, you will fail. If you say you are a success, you will succeed. If you say you are a loser, you will lose. If you say you are a winner, you will win. If you say you are a victim, you will be a victim. If you say you are a victor, you will be a victor. Here are the words that should be removed from your vocabulary and speech: I can't I have to I am T-word (tired, by far the most dangerous word) Here are the most powerful words that should be added to your vocabulary and speech: I like myself I'm the best I'm responsible I can do it I don't have to do it I choose to do it I forgive myself Cheers!  Keep reading here: blog.boulouma.com

A list of 224 tiny activities to do to feel better and be more productive, especially if you are working remotely When working from home and remotely, it's easy to get distracted, have lower moods, and lose focus. Here are some tips to help you to better your mood, and stay focused and productive. Feeling bad and sad is correlated with lower productivity and worse health. It is important to feel good. Feeling good and happy is correlated with higher productivity and better health. This is why it is important to take care of your mental health. There are many things you can do to feel better and increase your happiness. Here is a list to remember what you can do during those times: You can breathe. You can dance. You can do affirmations. You can do aikido. You can do boxing. You can do breathing exercises. You can do burpees. You can do capoeira. You can do crunches. You can do forgiveness exercises. You can do gratitude exercises. You can do gymnastics. You can do judo. You can do

7 Ingredients of Hypergrowth from Impossible to Inevitable by Aaron Ross and Jason Lemkin My name is Amin Boulouma and I am a Chief Technology at Boulouma Technologies. I help our users achieve their goals with our technology and educational resources. When I am not working at Boulouma Technologies, I spend my time reading, writing, exercising, and working on my clients tech projects. I have a deep love for books and enjoy sharing my findings with others. In this article, I will be discussing the main points I highlighted when I read From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross and Jason Lemkin. The book is intended for founders and employees of SaaS start-ups. Aaron was a Senior Director in Corporate Development & Acquisitions at Salesforce before founding PredictableRevenue.com; Jason co-founded EchoSign (which was later sold to Adobe) before becoming a Trusted Advisor at SaaStr, a venture capital firm based out of San Francis